Shadow of War
- Services: Strategy, Design, Media
Engage with the non - gamer audience to encourage in store (physical) sales to either EB or JBH.
Design: Design & Production of 5 HTML 5 Outstream Videos & display banners, combining targeting, contextual, and creative in one strategy.
72% Completion Rate for completely skippable video.
Average Time in view for 30 second videos: 26 seconds.
Average Time in view for 15 second videos: 13 seconds.
1% drop off rate between 75% and 100% completed view.