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Nestle In Store Activation

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    Nestle In Store
    Activation

    • Services: Strategy, Experience, Technology

    Aligning with their existing shopper marketing program, Nestle deployed Tapit on their shelf marketing assets across 480 Woolworths stores throughout Australia.

    Our Approach

    Aligning with their existing shopper marketing program, Nestle deployed Tapit on their shelf marketing assets across 480 Woolworths stores throughout Australia.

    By enabling existing Nestle shopper marketing materials with Tapit, Nestle provided a simple, fast and fun way for shoppers within Woolworths stores to access inspiring recipes at shelf with a simple tap or scan of their smartphone.

    Via the Tapit platform, Nestle could centrally control, manage and analyse every Tapit enabled asset across all 480 Woolworths stores. For the first time Nestle could understand how shoppers were interacting with the brand at shelf helping them craft better and more engaging shopper programs for the future.

    This is a great example of how brands can activate their shopper marketing materials with Tapit, providing shoppers with a simple, fast and convenient way to source rich content & information on their smartphone in-store.

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