Responsive Website Design
- Services: Design
To help position Citi as the 'life partner' for existing customers, we needed to create an intuitive and responsive design.
Qualitative and quantitative research combined with customer workshops helped us uncover the business and user requirements for the updated Citi site.
Armed with this knowledge we carried out user experience design and user interface design to create a responsive design that ensured the online path to purchase for new customers is defined at every interaction.