- Services: Strategy, Media
Some of the primary triggers of heartburn include eating certain foods (e.g. spicy, rich), caffeine and alcohol, which might see people avoiding certain foods or drinks when eating out. Zantac wanted to encourage people to “own the night” and trial/use Zantac.
They wanted to associate Zantac with the joy of being social and not allowing the consequences of heartburn to get in the way.
Custom high impact mobile ad units that best allowed the creative approach to come to life on mobile. Reaching people during lunch and dinner times across food and entertainment sites helped the brand to strengthen its positioning in market.