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Frollo was struggling with overly complicated, inconsistent and outdated brand experience throughout their digital touch points including website, app and social marketing. They needed a new brand direction with an easy-to-use design toolbox that can easily be used by the internal design team. We needed to re-invent the brand experience of a neo-bank app. We redesigned Frollo’s whole brand experience to enable their customers to ‘feel good about money.’
We helped to capture Frollo’s ‘feel good about money’ through its brand expression. From the UX/UI, typography, colour, illustration, iconography, data visualisation and photography direction across the consumer website, enterprise website and its popular app.
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