To motivate people to be the healthiest version of themselves, we worked with chef and healthy eating guru Leah Itsines to launch her BARE (Balanced and Realistic Eating) Guide, and BARE vegetarian and bundle packs.
As a creative cook and author with a passion for making real food healthy and delicious, Leah Itsines wanted to help other women quit fad dieting for good. To do this, her BARE Guide is designed to educate and motivate people to create nutritious meals that will help them lead a healthier and more balanced life. Leah wanted to launch the BARE Guide in a way that connected with as many women as possible and drove sales to help grow the business. By collaborating with the Geronimo team, she wanted to make the entire experience of the BARE Guide as inspiring as it could be.
The strategy was to launch the BARE Guide as a supportive community that helps women become more confident in the kitchen to enable them to achieve their health goals. It features everything from recipes and weekly meal planners to educational resources and support. A stunning design was created that was as engaging it was enticing. This was complemented by a seamless user experience including e-commerce mechanics that ensured maximum connection with customers and increased uptake of the BARE Guide and later, the BARE vegetarian and bundle packs.
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