Geronimo acquires data and analytics firm Data Hatch
Geronimo, today announced the acquisition of data science and analytics company, Data Hatch, further strengthening its MCX capabilities to deliver predictive analytics for clients and agencies across the mobile and connected device ecosystem.
Data Hatch is the latest acquisition for Geronimo which purchased near field communication (NFC) specialist Tapit Media and digital creative agency DMG (Digital Media Group) in 2017.
Founded in 2017 by Stephen Wright and Michael Elith, Data Hatch is a data discovery and action consultancy that specialises in data and predictive analytics which allows clients to make commercial decisions with certainty. With a strong foundation in location based intelligence, Data Hatch have worked with a wide range of clients, agencies and consultancies, including Jimmy Brings, Cravable Brands, Bohemia, Zenith and Advvy.
The addition of Sydney-based Data Hatch allows Geronimo to further enhance the mobile customer experience by offering data analysis, attribution, customer segmentation, data visualisation, location intelligence, site analytics, customer forecast and modelling capabilities.
Matt Hunt, founder and CEO at Geronimo said: “We’ve been growing our relationship with Data Hatch over the past three years and when we saw their proprietary data platform we knew they were at the leading edge of mobile data intelligence. They’ve mapped the majority of Australia’s households, so we can now deliver strategies based on where consumers live and work, how they travel and their interests. The marketing and media applications are extraordinary, helping drive operational efficiencies and sales growth for companies and brands.”
Data Hatch CEO Stephen Wright added: “The acquisition brings highly sophisticated data science and analytics expertise to Geronimo and their clients. As people surge to mobile and connected devices, consumer data is being generated at unprecedented levels. We are interpreting and combining these data signals with behavioural economics, creativity and technology, to create customer experiences like no other company. We’re delighted to be joining Geronimo at a time of significant business growth.”
Established in 2015, Geronimo works with a number of leading agencies and brands including Blackmores, Tabcorp, Zip Money, Frollo, Vic’s Meat and Jurlique, offering a full suite of services including business and technology consulting, CX, UX and UI design, integrated creative development, media, data and analytics to connect people, products and brands across the mobile ecosystem.
Geronimo and Data Hatch formally began working together on 15 September, with Wright and Elith joining the Geronimo leadership team.
In August, former BT Financial chief marketing officer, Mark Murray became a partner at Geronimo in addition to taking the role of chief operating officer.